Behaviour Change Communication for Social Change

November 16, 2019

Social change requires people to change their behaviour, to modify an existing behaviour, to start doing something new or to stop doing something they were doing. Many designs for bringing about social change include activities that are intended to bring about the desired change. How can we improve the effectiveness of these designs by adopting new understanding of human behaviour emerging from behavioural economics?

We often try to create this behaviour change by ‘educating’ people or trying to convince them to change. However, new research has shown that rational communication does not work very well. A new science of behaviour change has evolved which helps ‘nudge’ people towards the desired behaviour using surprising and counter intuitive methods.

In the 2-day workshop, you will:

learn about the principles of behavioural science;

see examples of the science in action in the social sector; and

learn the steps required to implement these principles in their work.

Who should attend

If you are a mid to senior level leader or manager in the social sector, keen to apply the principles of behavioural economics for achieving sustainable change - then this workshop is for you.

Fees: Non-residential programme

Rs 13,500/- + GST per participant

Rs 12,000/- + GST per participant for 2 or more participants

Limited need based scholarships are available.

Date: 15-16 November 2019    

Location: Mumbai

Faculty

Suman Srivastava - Founder and Innovation Artist, Marketing Unplugged

Suman was the CEO of Euro RSCG India, and the Vice Chairman & Chief Strategy Officer of the FCB Ulka group in India. He is the founder of Marketing Unplugged and has taught at IIMs in Ahmedabad & Bangalore, ISB Hyderabad, IITs at Bombay & Kharagpur and MICA. He has also run workshops for Microsoft, Intel, Reckitt Benckiser, Max New York Life, Dainik Bhaskar, Raymond, Daikin and Bharat Petroleum. Suman has been involved with the social sector for the last decade, as a trustee on the boards of 3 NGOs and as an adviser to several others. Suman is a graduate from Delhi University, IIM Ahmedabad and IMD Lausanne.

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