Suman Srivastava is the Founder of Marketing Unplugged and the author of a book by the same name. He has taught & lectured at the IIMs in Ahmedabad & Bangalore, ISB Hyderabad, IITs at Bombay & Kharagpur and MICA. Suman has been involved with the social sector for the last two decades and is currently on the boards of nine social purpose organisations and has volunteered with several others.

He is the Director of Samhita and has been the Secretary at Apnalaya. Suman was the CEO of Euro RSCG India and also Vice Chairman & Chief Strategy Officer, FCB India.

He has a BA (Hons.) Economics, Shri Ram College of Commerce, University of Delhi, PGD in Business Management, IIM Ahemdabad and IMD Laussane.

Prof. LS Murthy is a visiting faculty at IIM Bangalore (since 2011), IIT Bombay (since 2016). Past teaching engagements: TISS Mumbai (2010-2014), IIM Indore (2016), IIM Visakhapatnam (2018), IIT Kanpur (2013), NIFT (2013), HEC Paris (2018-2019), NITIE (2020). Taught "Strategic Management of Technology and Innovation" at IIM Bangalore in 2019 and 2020.