Eventually it led to the creation of Nushaura. Nushaura, Tanushree's brain child, is a social enterprise that is working on socio- economic development of rural Indian communities with an environmentally conscious business model delivering high quality, sustainable everyday products and merchandise to a market saturated with harmful products. Nushaura by far has created livelihood opportunities for over 275+ artisans from marginalised communities from rural and remote villages in India.